Consumer Sensory Testing For Product Development

Name: Consumer Sensory Testing For Product Development
Brand: Springer Nature
SKU: 9780834212091
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Product Details

Brand

Springer Nature

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N/A

Part Number

GTIN

9780834212091

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New

Product Description

This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.

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