Copied Health Services Marketing
Health Services Marketing
Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations. Although the industry has become increasingly market driven, healthcare administrators and marketers are left with little guidance with regard to the concepts, techniques, and data appropriate for healthcare marketing. The proposed book would serve as a convenient reference for health professionals who want to understand the marketing process, develop marketing initiatives or interface with marketing professionals. Marketing theory and the history of marketing in healthcare will be minimized in an attempt to provide a practical guide for everyday use. The focus will be on how to do marketing, with the reader introduced to supporting aspects such as market research, marketing planning, and evaluation. The author also discusses marketing techniques for social marketing. Health Services Marketing: A Practitioners Guide will cover broad topics appropriate for any healthcare organization and provide enough specifics to tailor marketing activities to the needs of particular practitioners. This book will be useful for both for-profit and not-for-profit organizations.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$54.99 | $54.99 |
|
$54.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Praktische Klinikpsychiatrie fr rzte und Pflegepersonal
$54.99
Dinosaurier AG
$24.99
Measuring Global Poverty
$54.99
Autoritarismus und Gesellschaft
$49.99
Advances in Human Factors in Robots and Unmanned Systems
$169.99
Privacy and the Digital State
$54.99
Classical Theory of Electricity and Magnetism
$64.99
Ventricular Function at Rest and During Exercise / Ventrikelfunktion in Ruhe und whrend Belastung
$109.99
Methodisches Erfinden in Unternehmen
$59.99
Cochlear Implants: Auditory Prostheses and Electric Hearing
$249.99
Hagers Handbuch der Pharmaceutischen Praxis
$59.99
Harnessing Performance Variability in Embedded and High-performance Many/Multi-core Platforms
$84.99
"Man tte dieses Weib"
$74.99
Foucaults Strata and Fields
$109.99
Hyperbaric Oxygenation Therapy
$139.99
Sound Capture for Human / Machine Interfaces
$89.00
The Geology of Iberia: A Geodynamic Approach
$189.00
Artificial Intelligence and Symbolic Mathematical Computation
$39.99
Type-2 Fuzzy Graphical Models for Pattern Recognition
$39.99
Advances in Clean Energy and Sustainability, Volume 1
$229.00
Ethnic Identity and National Conflict in China
$39.99
Rechnernetze und Datenkommunikation
$54.99
Hypermobility of Joints
$109.99
Umwandlung einer GmbH & Co. KG in eine GmbH
$69.99
Object-Based Image Analysis and Treaty Verification
$84.99
Heilige Szenen
$79.99
Interactive Media
$54.99
Menschenrechtsverletzungen im Zusammenhang mit wirtschaftlichen Aktivitten von transnationalen Unte
$89.00
Cancer Immunotherapy
$199.99
Welche gesetzlichen Manahmen zur Luftreinhaltung und zur Verbesserung des Nachbarrechts sind erford
$59.99
Trusts in Deutschland
$39.99
Co-Creation im Privatkundengeschft von Kreditinstituten
$59.99
Theory of Mathematical Structures
$109.99
Mathematical Immunology of Virus Infections
$129.99
Intelligent Computing and Optimization
$249.99
Outsourcing the Global War on Terrorism
$99.99
Maximum-Entropy and Bayesian Spectral Analysis and Estimation Problems
$129.00
Comparative Technology Choice in Development
$39.99
Polycyclic Aromatic Hydrocarbons
$169.99
Hierarchy and the Definition of Order in the Letters of Pseudo-Dionysius
$109.99
