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Anbieterzufriedenheit in industriellen Geschftsbeziehungen

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Springer Nature
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9783835092624
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Die Konzentration auf Kernkompetenzen und damit verbundene Outsourcing-Bestrebungen werden auch zuknftig die Wirtschaft prgen. Vor diesem Hintergrund kommt der erfolgreichen Zusammenarbeit von Unternehmen im Rahmen von Geschftsbeziehungen eine immer grere Bedeutung zu. Erfolgreich sind Geschftsbeziehungen langfristig aber nur dann, wenn sowohl der Nachfrager als auch der Anbieter mit ihr zufrieden sind. Auf der Grundlage der Transaktionskostentheorie entwickelt Axel Gawantka ein Modell, das die Einflussfaktoren auf die Zufriedenheit von Anbietern in industriellen Geschftsbeziehungen darstellt. Am Beispiel der Automobilindustrie zeigt er auf, welche Determinanten die Anbieterzufriedenheit besonders stark beeinflussen und welche Implikationen sich daraus fr das Geschftsbeziehungsmanagement ergeben. Ausgezeichnet mit dem "Sdwestbankpreis 2006".

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