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Simultan hybride Qualittsstrategie im Privatkundengeschft von Kreditinstituten

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783835005372
Condition
New
Product Description

Kreditinstitute stehen im Privatkundengeschft derzeit vor einer doppelten Herausforderung: Einerseits sind Reaktionen auf den Strukturwandel ntig, andererseits gilt es, die andauernde Ertragsschwche zu bekmpfen. Die Folge ist eine Intensivierung des Wettbewerbs. Vor dem Hintergrund der bankbetrieblichen Konkurrenzsituation untersucht Andreas Bruns, unter welchen Voraussetzungen Kreditinstitute den dringend bentigten Wettbewerbsvorteil mit Hilfe einer simultan hybriden Qualittsstrategie erreichen knnen. Ziel ist es, die Qualitt der Bankleistungen zu verbessern und gleichzeitig die Kosten zu senken. Im Ergebnis wird ein konzeptioneller Rahmen entwickelt, der die Realisierung einer simultan hybriden Qualittsstrategie im Privatkundengeschft von Kreditinstituten ermglicht.

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