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Neue Informations- und Kommunikationstechnologien ermglichen es, Dienstleistungen zunehmend remote, d.h. unabhngig vom Standort des Kunden, zu erbringen. Insbesondere fr die Internationalisierung von Dienstleistungen erffnen sich dadurch vielfltige Mglichkeiten. In diesem Sammelband werden zahlreiche Praxisbeispiele von Remote Services vorgestellt und deren Auswirkungen auf das Management und Marketing illustriert. Themen sind u.a.: Fernwartung moderner Bildverarbeitungssysteme Mglichkeiten und Grenzen des Einsatzes von Remote Services Management internationaler Dienstleistungsunternehmen Internetbasierte Remote Services Erfolgsfaktoren fr das Kunden- und Personalmanagement bei ferngelenkten Dienstleistungen Interkulturelle Problemfelder beim Offshoring Virtuelle Auslandsentsendung von Stammhausmitarbeitern Zukunft von Remote Services.
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