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Offensives Marketing im E-Business
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Erfolgreiche Unternehmen erkennen und nutzen das gesamte Potenzial des Marketings im E-Business, denn es reicht nicht, einfach nur im Web prsent zu sein und Marketing im E-Business als eine Art Werbebroschre im Internet oder als alternativen Vertriebsweg zu sehen. Das Buch stellt die vier Schlsselprinzipien zum dauerhaften Markterfolg vor: Attract - die richtigen Interessenten finden, Convert - Interessenten zu profitablen Kunden machen, Serve - Kunden bedienen und begeistern, Retain - Kunden zu loyalen Stammkunden machen. Erprobte Vorgehensweisen erfolgreicher Unternehmen, Checklisten, Praxistipps sowie Fallbeispiele aus den verschiedensten Branchen erleichtern Einstieg und praktische Umsetzung.
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