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Vertrauen als Erfolgsfaktor virtueller Unternehmen

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Springer Nature
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N/A
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GTIN
9783835005136
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New
Product Description

Vertrauen kann bei neueren Organisations- und Kooperationsformen einen wesentlichen Beitrag zum wirtschaftlichen Erfolg leisten. Insbesondere bei virtuellen Unternehmen, die aufgrund zahlreicher Faktoren von einer bermigen Komplexitt geprgt sind, ist die Bildung von Vertrauen wesentlich. Aufbauend auf Analysen der Vertrauens- und Kooperationsforschung erarbeitet Marliese Fladnitzer einen konzeptionellen Rahmen, der unterschiedliche Dimensionen und Stadien im Vertrauensprozess im wirtschaftlichen Kontext umfasst. Innerhalb dieses theoretischen Konstrukts formuliert sie konkrete Gestaltungsmanahmen fr die Vertrauensbildung zwischen Mitarbeitern virtueller Unternehmen.

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