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Corporate Citizenship
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Product Details
Corporate Citizenship - unternehmerisches Brgerengagement - ist Gegenstand einer wachsenden Diskussion im In- und Ausland. Es formuliert Herausforderungen an die strategische Unternehmensfhrung, in der Kooperation mit unternehmensexternen Partnern aktiv gesellschaftliche Probleme anzugehen. Unternehmen profitieren in vielfltiger Weise von bereichsbergreifenden Netzwerken, bedrfen aber zu deren Aufbau und Pflege ganz eigener Kompetenzen. Die Bewerbungen um den Unternehmenspreis der Initiative "Freiheit und Verantwortung", die dem Band zugrunde liegen, bilden die umfangreichste Darstellung von "best practices" deutscher Unternehmen. Sie verbinden sich mit einem berblick ber hochaktuelle Dokumente und Initiativen zur Thematik auf nationaler und internationaler Ebene: ein Standardwerk zu einer immer wichtiger werdenden Thematik.
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