Communication

Name: Communication
Brand: Springer Nature
SKU: 9780306457647
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Springer Nature

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9780306457647

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Product Description

ON THE FUTURE OF PERSPECTIVES When Patrick Bateson and Peter Klopfer offered me the editorship of Perspectives in 1992, the world of academic publishing was in one of its periodic upheavals. Subscriptions to series-even distinguished series such as Perspec tives-had been declining and individual volume prices had been rising, a trend that if continued could only result in the series pricing itself out of the market. In the course of the negotiations around the change of editors, the publishers offered a cost-cutting solution: change the production pattern to "camera ready" and elimi nate the costs of indexing and proofreading. While I could see the sense in this proposal, I was reluctant to accept it. Part of what I had always liked about the volumes in this series was that they were real books, intelligently proofread, nicely laid out, and provided with proper indexes. Thus, I in return offered a "Devil's bargain": the publisher should maintain the present quality of the series for two more volumes and make a renewed effort to advertise the series to our ethological and sociobiological colleagues, while I as the new series editor committed myself to a renewed effort to make Perspectives the publication of choice for writers who are trying to get their message out to the world intact and readers who are seeking clear, coherent, comprehensive and untrammeled presentations of authors' ideas and research programs.

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