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Mobile Commerce
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Wie wird sich Mobile Commerce weiterentwickeln? Dazu analysieren die Autoren die Bestimmungsfaktoren der zuknftigen Entwicklung und einer erfolgreichen kommerziellen Nutzung und stellen zentrale Teilaspekte des Einsatzes mobiler Endgerte dar. Sie zeigen, dass M-Commerce der Beginn einer langfristigen Entwicklung hin zum "Electronic Aided Acting" ist, und damit elektronische Untersttzung sowohl bei Geschftsprozessen als auch in Alltagssituationen und Notlagen beinhaltet. Ebenso deutlich wird, dass sich auch im M-Commerce kommerzielle Erfolge nur von den Unternehmen erzielen lassen, die bestimmte Regeln des strategischen Marketing und Marketing-Controlling befolgen.
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