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Internationales Preismanagement
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Product Details
Die Bestimmung von Preisen fr Produkte, die international angeboten werden, ist Gegenstand dieser Arbeit. Damit wird in diesem Buch eine Thematik aufgegriffen, die fr Wissenschaft und Praxis von besonderer Relevanz ist: Einerseits besttigen empirische Umfragen bei internationalen Unternehmen, da das Preismanagement eine der wichtigsten Marketingaufgaben ist, andererseits fehlen auf diesem Gebiet wissenschaftliche Untersuchungen weitgehend. Im Buch werden interessante Ergebnisse offengelegt; beispielsweise lt sich zeigen, da sogenannte "graue Mrkte", die im Regelfall nicht im Interesse der Unternehmen sind, durchaus zu Gewinnsteigerungen fhren knnen.
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