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Innovationsmanagement
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Innovationsmanagement steuert die Umsetzung neuer Geschftsideen. Erfolgreich sind Produkt-, Proze- und Dienstleistungsinnovationen nur dann, wenn sich ein Unternehmen damit am Markt durchsetzt. Basis fr Innovationen sind technologische, technische, organisatorische oder soziale Neuerungen, die in Unternehmen eingefhrt wrden. Innovative Lsungen aus Forschung und Entwicklung mssen sich immer an ihrem kaufmnnischen Erfolg messen lassen. Zum ersten Mal ist es gelungen, da die fhrenden Experten gemeinsam publizieren. Die Beitrge fgen sich nahtlos in ein Gesamtkonzept ein, das neben den wesentlichen Grundlagen das State of the Art des Innovationsmanagement reprsentiert.
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