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Die Rezession der letzten Jahre hat deutlich gemacht, da der unternehmerische Erfolg der Herstellerindustrien wesentlich von der optimalen Ausgestaltung der gesamten Wertschpfungskette Zulieferer-Hersteller-Handel abhngig ist. Das vorliegende Buch untersucht die grundstzlichen Entscheidungskomponenten und Entwicklungen im Marketing fr Zulieferer und deren Leistungssysteme und analysiert die Zulieferbranche aus den Blickwinkeln der Endkonsumentenmrkte, der Herstellerindustrien sowie des Wettbewerbs, um wesentliche Entwicklungen und kritische Erfolgspotentiale fr den Produkterfolg offenzulegen.
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