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Strategische Planung
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Die Beitrge des Sammelbandes zeigen die groe Vielfalt der Erscheinungsformen strategischer Fragestellungen in der Wirtschaft auf. Schwerpunktthemen sind zum einen die Instrumente und die Vorgehensweisen der strategischen Planung, zum anderen die strategischen Informationssysteme und die mit ihrer Nutzung verbundenen Fragestellungen. Im ersten Komplex geht es um die integrierte Technologie- und Marktplanung, die Analyse von Wettbewerbsstrukturen, die Szenario-Technik, den Totalen Wertschpfungsquotienten, die Budgetierung, das Beteiligungs-Controlling. Der zweite Komplex diskutiert die spezifischen Probleme der Flexibilitt strategischer Informationssysteme, ihrer Gestaltung in mittelstndischen Unternehmen, den Einsatz wissensbasierter Systeme und der EDV-gesttzten Portfolio-Analyse.
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