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Das Sicherheitsverhalten von Konsumenten

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Springer Nature
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9783790804911
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New
Product Description

Aufgrund der intensiv gefhrten Diskussion um die Auswirkung des neuen Produkthaftungsgesetzes rckt bei Verbrauchern und Herstellern die Sicherheit von Konsumgtern strker in den Mittelpunkt des Interesses. Hersteller haben der Rechtsverschrfung Rechnung zu tragen, wollen sie sich nicht dem Risiko hherer Schadensersatzansprche und negativer Imageeffekte aussetzen. Die Arbeit strukturiert und berprft daher das Sicherheitsverhalten von Konsumenten anhand eines reprsentativen Datensatzes, um hierber Ansatzpunkte zu dessen Steuerung zu finden. Themenbereiche umfassen die Abstimmung des individuellen Kauf- und Verwendungsverhaltens, das Risikokompensations- und Moral Hazard-Verhalten. Die Wirkungsanalysen ermglichen nicht nur die Ableitung strategischer Storichtungen, sondern ebenso die Abschtzung der Wirkung einzelner Marketing-Instrumente.

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