Breaking News!
60% Off the Hottest Halloween Costumes & Accessories

Werbung mit Musik

Best Price (Coupon Required):
Buy Werbung mit Musik for $45.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $49.99 - $49.99
BEST PRICE

Single Product Purchase

$45.00
@ Link.springer.com with extra coupon

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
$49.99 $49.99

10% OFF
This deals requires coupon
$45.00
See Site In stock Visit Store

Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783790804607
Condition
New
Product Description

Das Buch gibt einen umfassenden berblick ber den Einsatz, die Gestaltung und vorliegende Forschungsbefunde von Musik in der Hrfunk- und Fernsehwerbung. Im Vordergrund der Betrachtung stehen dabei die kommunikativen Mglichkeiten von Hintergrundmusik zur Marken-Positionierung weitgehend homogener Konsumgter bei schwach involvierten Konsumenten. Anhand von fnf experimentellen Studien wird der Einflu unterschiedlicher Hintergrundmusik im Hrfunk-Programmkontext auf verschiedene Werbewirkungsindikatoren untersucht.

Available Colors
Available Sizes

Reviews

0
0 reviews
5 stars
4 stars
3 stars
2 stars
1 star

Questions & Answers

Similar Products

Discrete and Computational Geometry and Graphs

Discrete and Computational Geometry and Graphs

$54.99
International Business Development

International Business Development

$37.99
IUTAM Symposium on Nonlinear Dynamics for Advanced Technologies and Engineering Design

IUTAM Symposium on Nonlinear Dynamics for Advanced Technologies and Engineering Design

$169.00
Nonlinear Optical and Electroactive Polymers

Nonlinear Optical and Electroactive Polymers

$39.99
Strmungsmaschinen

Strmungsmaschinen

$39.99
Multi-fidelity Surrogates

Multi-fidelity Surrogates

$199.99
Microbial Genomics in Sustainable Agroecosystems

Microbial Genomics in Sustainable Agroecosystems

$109.99
Professional Responsibility

Professional Responsibility

$109.99
Orthopedic Nuclear Medicine

Orthopedic Nuclear Medicine

$84.99
Management by Business Process

Management by Business Process

$109.99
Goldilocks and the Three Dinosaurs (Hardcover)

Goldilocks and the Three Dinosaurs (Hardcover)

$17.99
Hoch- und Hchstbetagte

Hoch- und Hchstbetagte

$49.99
Stressbewltigung durch Meditation

Stressbewltigung durch Meditation

$17.99
Entscheidungen im Marketing

Entscheidungen im Marketing

$59.99
Trade Credit and Temporary Employment

Trade Credit and Temporary Employment

$54.99
Wie man Verkaufsreisen organisiert

Wie man Verkaufsreisen organisiert

$59.99
The Long-Term Retention of Knowledge and Skills

The Long-Term Retention of Knowledge and Skills

$109.99
Idiosyncratic Deals at Work

Idiosyncratic Deals at Work

$139.00
Rationality and Scientific Lifestyle for Health

Rationality and Scientific Lifestyle for Health

$44.99
Teaching Mathematical Reasoning in Secondary School Classrooms

Teaching Mathematical Reasoning in Secondary School Classrooms

$39.99
Superheroes Grades 3-5

Superheroes Grades 3-5

$69.00
Elements of Cloud Storage Security

Elements of Cloud Storage Security

$54.99
Europeanization and Regionalization in the EU's Enlargement to Central and Eastern Europe

Europeanization and Regionalization in the EU's Enlargement to Central and Eastern Europe

$39.99
Sensor Projects with Raspberry Pi

Sensor Projects with Raspberry Pi

$34.99
Zwischen Faszination und Verteufelung: Chemie in der Gesellschaft

Zwischen Faszination und Verteufelung: Chemie in der Gesellschaft

$44.99
My Books Summer Spanish Grade 5 Fiction - Classroom Set

My Books Summer Spanish Grade 5 Fiction - Classroom Set

$795.00
Human Cytomegalovirus

Human Cytomegalovirus

$219.99
Gesellschaftlicher Zusammenhalt im und durch Sport

Gesellschaftlicher Zusammenhalt im und durch Sport

$59.99
Non-Linear Equations in Classical and Quantum Field Theory

Non-Linear Equations in Classical and Quantum Field Theory

$39.99
LASER 2006

LASER 2006

$169.99
Best Inclusion Practices

Best Inclusion Practices

$99.99
Advanced Microeconomics

Advanced Microeconomics

$49.99
Sedimentary Carbonate Minerals

Sedimentary Carbonate Minerals

$84.99
LitLeague Grade 2

LitLeague Grade 2

$2,750.00
Finanzielle Bewertung von Marken

Finanzielle Bewertung von Marken

$17.99
Cancer Immunoprevention

Cancer Immunoprevention

$219.99
Research Challenges in Information Science: Information Science and the Connected World

Research Challenges in Information Science: Information Science and the Connected World

$99.99
Rating Management's Effectiveness

Rating Management's Effectiveness

$89.00
Pastel Innovations: 60+ Creative Techniques and Exercises for Painting with Pastels

Pastel Innovations: 60+ Creative Techniques and Exercises for Painting with Pastels

$18.16
Generalized Expected Utility Theory

Generalized Expected Utility Theory

$169.99
previous
next