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System Dynamics in der strategischen Planung
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In der E-Learning-Branche treten neben technischen und pdagogischen Herausforderungen konomische Fragestellungen immer strker in den Vordergrund: Ziel ist es, konomisch sinnvolle Organisationsformen und Einsatzkonzepte zu konzipieren und zu evaluieren. Jrg Sandrock gibt einen berblick ber den aktuellen Stand der Diskussion zu E-Learning-Geschftsmodellen und prsentiert ein Planungsframework zur Konzeption, Analyse und Bewertung von Geschftsmodellen, das auf den Erkenntnissen des strategischen Managements und der Internetkonomie basiert. Er erarbeitet und validiert ein System-Dynamics-Modell, mit dem konkrete Fragestellungen zur Marktentwicklung und zur Unternehmensgestaltung eines E-Learning-Content-Anbieters analysiert werden knnen, und zeigt Implikationen fr die Praxis auf.
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