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Wirtschaftlichkeitsanalyse elektronischer Bankvertriebswege

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Springer Nature
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N/A
Part Number
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GTIN
9783790810875
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New
Product Description

Das zentrale Thema ist die Ermittlung der Wirtschaftlichkeit neuer elektronischer Bankvertriebswege. Die Banken stehen vor der Aufgabe, ihren klassischen Vertriebswegemix um neue, elektronische Vertriebswege zu erweitern. Um Fehlinvestitionen zu vermeiden, stellt sich die Frage, welche der mglichen Alternativen elektronischer Vertriebswege von einer Bank wirtschaftlich eingefhrt und betrieben werden kann. Das Buch stellt die Grundlagen dar und gibt einen kritischen berblick ber die in der Literatur diskutierten problemadquaten Verfahren zur Wirtschaftlichkeitsanalyse. Hierauf aufbauend wird das szenariogesttzte Vorgehensmodell zur Ermittlung der Wirtschaftlichkeit entwickelt. Anhand eines Beispiels wird die praktische Anwendung des Modells fr den Vertriebsweg Internet bei einer Direktbank gezeigt.

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