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Nischenstrategien und ihre Bedeutung fr den Unternehmenserfolg

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Springer Nature
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GTIN
9783835007529
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New
Product Description

Nischenstrategien haben im Rahmen der strategischen Positionierung von Unternehmen enorm an Bedeutung gewonnen: Sie sind interessant fr kleine Unternehmen, die ihre gesamten Aktivitten auf Nischen konzentrieren, und fr grere Unternehmen, die Nischenstrategien fr einzelne Geschftsbereiche realisieren. Sie werden auerdem als Markteintrittsstrategien diskutiert und auch als Strategien in gesttigten Mrkten, um dem Wettbewerbsdruck zu entgehen. Anhand einer branchenunabhngigen empirischen Studie identifiziert Micha Trachsel praktisch relevante Arten von Nischenstrategien und untersucht den Zusammenhang zwischen ihnen und dem Unternehmenserfolg. Er entwickelt eine Taxonomie mit sechs Nischenstrategiearten, die unter anderem zeigt, dass die bisher proklamierte nischenbezogene Kostenfhrerschaft als realer Nischenstrategietyp nicht existiert.

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