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Electronic Customer Care

Electronic Customer Care

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783540413325
Condition
New
Product Description

Fr viele Unternehmen ist die Reorganisation der sogenannten Front-Office-Prozesse Neuland. Worauf mssen Unternehmen achten, wenn sie CRM-Projekte starten? Das Buch abstrahiert die Kundenbeziehung anhand des Customer Buying Cycles und schafft so einen neutralen Orientierungsrahmen fr CRM-Projekte. Die dritte Auflage nimmt neue Themen wie E-Marktpltze in die Betrachtungen auf und bietet einen aktuellen berblick ber fhrende CRM-Anbieter.

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