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Strategisches Business-to-Business-Marketing
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Die richtige Strategie entscheidet ber den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Ergnzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektre jedes Marketingleiters gehren. Nur wer diese Hinweise langfristig bercksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert.
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