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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783540442790
Condition
New
Product Description

Dieses Buch informiert Grndungswillige, Grnder und Studenten, die sich mit Unternehmungsgrndung beschftigen, fundiert ber alle wichtigen Aspekte des Managements von Grndung und Wachstum junger Unternehmungen. Im Mittelpunkt stehen alle relevanten betriebswirtschaftlichen Fragestellungen, angefangen von der Rechtsformwahl ber Finanzierung, Rechnungslegung und Steuern bis hin zu Marketing, Organisation und Personal. Aber auch weitergehende Themen wie Frderprogramme, Patentstrategien und weitere wichtige berlegungen werden aus unterschiedlichen Sichtweisen dargestellt. Alle Beitrge sind von herausragenden Vertretern aus Wissenschaft und Praxis verfasst worden, die sich mit Grndungsmanagement beschftigen. Fr die zweite Auflage wurden alle Kapitel berarbeitet und aktualisiert. Zwei Kapitel ber Rechtsgrundlagen sowie internes Rechnungswesen fr junge Unternehmen sind neu hinzugekommen.

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