From Customer Retention to a Holistic Stakeholder Management System

Name: From Customer Retention to a Holistic Stakeholder Management System
Brand: Springer Nature
SKU: 9783540774297
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Springer Nature

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9783540774297

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Product Description

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

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