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Pharmamarketing
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Product Details
Das erste praxisbezogene Buch fr den Produktmanager in der Pharma- und Medizinprodukteindustrie oder fr den, der es noch werden will. Dieses Buch ist praxisnah und fr den tglichen Einsatz konzipiert: Der Praxisleitfaden ist der tgliche Assistent des Produktmanagers, der erfolgreich im Marketing in der Pharmaindustrie arbeiten will. Das Buch liefert einen berblick ber alle wichtigen Aspekte des Pharmamarketing, weist auf mgliche Fallstricke hin und gibt praktische Hilfestellungen fr die Planung und Durchfhrung der verschiedenen Marketingprojekte. Besonders wertvoll sind Checklisten fr jede Marketingmanahme, in denen alle wichtigen Arbeitsschritte aufgefhrt sind. Die zweite Auflage wurde aktualisiert und verbessert. Ein Muss fr jeden, der selbstverantwortlich Projekte im Marketing durchfhrt.
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