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Elektronische Marktpltze

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783790800524
Condition
New
Product Description

Elektronische Marktpltze (EM) sind darauf ausgerichtet, Lieferanten, Produzenten und Kunden zu vernetzen und durch elektronischen Handel zwischen diesen Akteuren Kosteneinsparungen zu ermglichen. Trotz Berg- und Talfahrt im E-Business sind sich viele Unternehmen darber einig, dass der B2B-Handel im Internet zu den zukunftstrchtigen Geschftsfeldern gehrt. Welches die gewinnbringenden Strategien sind bleibt aber hufig ungeklrt. Dieses Buch errtert, fr welche Handelsobjekte sich EM eignen und welche Strategien sich fr Anbieter und Nachfrager ableiten lassen. Insbesondere werden die Potenziale von EM in Bezug auf das "Magische Dreieck" aus Zeit, Kosten und Qualitt aufgezeigt. Neben der Einbindung in einen ganzheitlichen Managementansatz bietet das Buch auch viele konkrete Erfahrungen und Beispiele aus der Praxis fr erfolgreiche Elektronische Marktpltze.

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