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Medialisierung politischer Organisationen
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Die Mediengesellschaft stellt politische Organisationen wie Parteien vor groe Herausforderungen: Die Konkurrenz um die Aufmerksamkeit der Medien wie des Publikums erhht sich ebenso wie Aufwand und Geschwindigkeit der Kommunikation. Parteien reagieren auf diese Herausforderungen durch den Ausbau von Kommunikationsabteilungen und einer Erhhung ihrer Kommunikationsleistung. Die Studie untersucht solche Formen der Medialisierung auf Basis der neo-institutionalistischen Organisationstheorie und durch empirische Fallstudien traditioneller Parteiorganisationen in Deutschland, Grobritannien, sterreich und der Schweiz.
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