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Die Macht der Worte und der Medien
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Das Buch fragt nach der Kraft von Medien und Worten und bearbeitet damit eine zentrale Frage der Gegenwartsgesellschaft. So wird beispielsweise diskutiert, unter welchen Bedingungen das Fernsehen Wirkungen erzielen kann, wie sich die Medienkommunikation fr die und in der Berufsarbeit von Unternehmern, Unternehmensberatern und Wissenschaftlern nutzen lsst und ob es in interpersonaler Kommunikation hinreicht, das richtige Argument in schne Worte zu fassen.
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