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Wirtschaft zwischen Profit und Moral

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Brand
Springer Nature
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N/A
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GTIN
9783531907178
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New
Product Description

Mario Schranz reflektiert den gegenwrtigen Corporate Social Responsibility-Hype in Wissenschaft und Praxis in theoretischer und empirischer Hinsicht. Vor dem theoretischen Hintergrund des diskontinuierlichen Wandels moderner Gesellschaften wird diese Erscheinung als Legitimationskrise des aktuellen neoliberalen Gesellschaftsmodells interpretiert, in welchem der Wirtschaftsskandal als Verkaufsargument zunehmend an Bedeutung gewinnt. Auf der Grundlage einer empirischen Analyse zur Medienberichterstattung ber Unternehmen zeigt der Autor, dass dieser Aspekt der Unternehmenskommunikation in den letzten Jahren in der ffentlichen Kommunikation an Bedeutung gewonnen hat. Er weist aber auch darauf hin, dass das Spiel mit der Moral fr Unternehmen aufgrund der unwgbaren Sozialreputationsdynamiken ffentlicher Kommunikation mit groen Reputationsrisiken verbunden ist.

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