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Politik im Spot-Format
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Die Beitrge in diesem Band analysieren eine Auswahl der im Fernsehen ausgestrahlten Wahlwerbespots der Parteien zur Bundestagswahl 2005. Dabei wird eine interdisziplinre Annherung an ein Format vorgenommen, das in seinen Besonderheiten auf der Produktions-, Text-, Distributions- und Rezeptionsebene zahlreiche offene Aspekte fr die Forschung bietet. Wahlwerbespots stellen in ihrer Gleichzeitigkeit von audiovisueller Komplexitt und sthetischer Dichte einerseits, der durch die Distributions- und Wirkungsbedingungen erzwungenen Reduktion andererseits einen paradigmatischen Gegenstand zur Erforschung von Politikinszenierung und strategischem Emotionsmanagement in der modernen Wahlkampfkommunikation dar.
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