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Kunden- und mitarbeiterorientierte Organisationsgestaltung industrieller Dienstleistungsunternehmen

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Springer Nature
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N/A
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GTIN
9783835090224
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New
Product Description

Der globalisierte Wettbewerb zwingt viele Industriegterunternehmen, sich zu industriellen Dienstleistungsunternehmen weiterzuentwickeln. Welche Faktoren mssen bei dieser Organisationsentwicklung bercksichtigt werden und welche Einflsse wirken auf die Schlsselfaktoren Kunden- und Mitarbeiterorientierung ein? Heike Ziemeck vereint organisationspsychologische und betriebswirtschaftliche Anstze und leitet aus der Flle theoretischer Darstellungen und empirischer Befunde ein Management-Modell der Kunden- und Mitarbeiterorientierung fr industrielle Dienstleistungsunternehmen ab. Dieses dient auch als Grundlage fr ein Diagnoseinstrument zur zielgerichteten Organisationsentwicklung. Diagnoseinstrument und Management-Modell berprft die Autorin durch den Einsatz in sieben industriellen Dienstleistungsunternehmen aus dem Blickwinkel von Kunden, Mitarbeitern und Fhrungskrften.

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