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Wettbewerb und Kooperation

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Springer Nature
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N/A
Part Number
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GTIN
9783835094680
Condition
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Product Description

Beim Management von Innovationen nimmt die Orientierung am Markt und damit an den Wettbewerbern eine erfolgwirksame Rolle ein. Robert Knack systematisiert die Besonderheiten radikaler Innovationen, erarbeitet aus den konkurrierenden Anstzen zur Marktorientierung ein integratives Modell und konzeptionalisiert die strategische Orientierung an Wettbewerbern. Mit Hilfe einer empirischen Untersuchung berprft der Autor erstmalig die Relevanz der Wettbewerberorientierung fr das Management radikaler Innovationen. Dazu wird ein Konzept zur Messung der Wettbewerberorientierung entwickelt, welches in der wissenschaftlichen Forschung sowie in der betrieblichen Praxis eingesetzt werden kann. Anhand der Ergebnisse werden erfolgswirksame Strategieoptionen identifiziert.

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