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Lexikon Kennzahlen fr Marketing und Vertrieb

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783540798613
Condition
New
Product Description

Das vorliegende Lexikon bietet Know-how fr den effizienten Umgang mit Kennzahlen in der Marketing- und Vertriebspraxis. Ein erfolgreiches Unternehmen muss Entscheidungen zeitnah beurteilen, Abweichungen frhzeitig feststellen und auf negative Entwicklungen rechtzeitig reagieren knnen. Die Unternehmenssteuerung anhand von Kennzahlen ist hierfr ein wesentlicher Erfolgsgarant. Das Lexikon prsentiert smtliche praxisrelevanten Kennzahlen fr Marketing, Service und Vertrieb. Beispiele aus der Praxis ermglichen eine unmittelbare Anwendung im Unternehmen. Ein umfangreiches Verzeichnis von Kontaktadressen hilft bei der Suche nach Datenquellen und externen Partnern, die bei der Ermittlung von Kennzahlen und Vergleichsziffern Untersttzung leisten knnen. Das Buch richtet sich an Unternehmensberater und Manager, die ein kompaktes und aussagekrftiges Marketing-Cockpit installieren mchten oder punktuell nach dem Nutzenpotenzial einer bestimmten Kennzahl suchen. Studierende und Dozenten knnen einen fundierten Einblick in die praktische Ausgestaltung von Kennzahlen(-Systemen) gewinnen.

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