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Die Betriebsformen des Einzelhandels aus Konsumentenperspektive
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In Wissenschaft und Praxis werden die Angebotsformen des Einzelhandels blicherweise in die so genannten Betriebsformen untergliedert. Obwohl diese fr das strategische Handelsmanagement von groer Bedeutung sind, fehlen in der Literatur bislang Beitrge, die den Themenkreis aus der Sicht der Konsumenten aufgreifen. Auf der Basis einer theoretischen und empirischen Analyse zeigt Guido Purper, dass die herkmmlichen Betriebsformeneinteilungen zur Abdeckung der Konsumentenperspektive wenig geeignet sind, und erarbeitet Klassifikationskriterien, die Konsumenten zur Einteilung der Handelsanbieter tatschlich heranziehen. Darauf aufbauend entwickelt er seine Betriebsformen des Einzelhandels aus Konsumentenperspektive.
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