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Empfehlungsmarketing

Empfehlungsmarketing

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Springer Nature
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N/A
Part Number
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GTIN
9783834998545
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New
Product Description

Eine qualifizierte Empfehlung ist die effektivste Form der Neukundengewinnung. "Empfehlungsmarketing" zeigt Ihnen, wie Sie - die Empfehlungsfrage stellen, - den richtigen Zeitpunkt dafr finden, - Ihre persnlichen Hemmnisse berwinden, - auf Kundenwiderstnde reagieren und - eine Empfehlung in Termine verwandeln knnen. Mit zahlreichen Formulierungsbeispielen zum Einstieg in die Empfehlungsfrage und zum Ausbau der Empfehlungskette. Die zentralen Erfolgsfaktoren fr professionelles Empfehlungsmarketing werden am Ende noch einmal in einer bersicht von A bis Z zusammengefasst. Ein leicht verstndlicher Ratgeber mit hohem Gebrauchswert - jetzt mit zustzlichen Tipps und Checklisten in der 4., erweiterten Auflage!.

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