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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531160788
Condition
New
Product Description

Deutsche Unternehmen, die in den mittelost- und sdosteuropischen Lndern ttig sind, mssen sich dort mit fr sie oft unbekannten Verhaltensgewohnheiten, Denkmustern und Kommunikationsstilen auseinandersetzen. Dieses Buch, das sowohl an Fachwissenschaftler als auch an Unternehmen gerichtet ist, macht wichtige kulturelle Unterschiede deutlich und zeigt Wege auf, mit ihnen produktiv umzugehen. Dabei werden zwei verschiedene Zugangsweisen zu diesem Problem vorgestellt: Die Verwendung des Kulturschocks als ein Forschungsinstrument, bestehende Kulturunterschiede zu bestimmen; und Erfahrungsberichte aus der beruflichen Praxis des Dolmetschens von Geschftsverhandlungen.

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