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Kognitive Grundlagen sozialen Verhaltens

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531161624
Condition
New
Product Description

Die Erklrung sozialen Verhaltens nimmt in den Sozialwissenschaften eine zentrale Stellung ein. Als wichtigste Erklrungsanstze gelten einerseits die Einstellungs-Verhaltens-Forschung mit der Unterscheidung eines spontanen und berlegten Informationsverarbeitungsmodus und andererseits Framing-Modelle im Kontext der modernen Rational Choice Theorie. In der Arbeit wird ein integratives Framing-Modell entwickelt und empirisch getestet, welches die theoretischen und empirischen Vorzge von Einstellungs-Verhaltens-Modellen und der Rational Choice Theorie nach Magabe hchst mglicher Kompatibilitt vereint. Die entwickelten theoretischen Annahmen werden zudem einer survey-basierten empirisch-statistischen berprfung im Themenbereich des Spendenverhaltens unterzogen.

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