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Kognitive Grundlagen sozialen Verhaltens
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Die Erklrung sozialen Verhaltens nimmt in den Sozialwissenschaften eine zentrale Stellung ein. Als wichtigste Erklrungsanstze gelten einerseits die Einstellungs-Verhaltens-Forschung mit der Unterscheidung eines spontanen und berlegten Informationsverarbeitungsmodus und andererseits Framing-Modelle im Kontext der modernen Rational Choice Theorie. In der Arbeit wird ein integratives Framing-Modell entwickelt und empirisch getestet, welches die theoretischen und empirischen Vorzge von Einstellungs-Verhaltens-Modellen und der Rational Choice Theorie nach Magabe hchst mglicher Kompatibilitt vereint. Die entwickelten theoretischen Annahmen werden zudem einer survey-basierten empirisch-statistischen berprfung im Themenbereich des Spendenverhaltens unterzogen.
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