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Interne Kommunikation von Unternehmen
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Die Autoren dieses Sammelbandes setzen sich interdisziplinr mit unterschiedlichen Aspekten der internen Unternehmenskommunikation auseinander, wobei zahlreiche Fallstudien eine Brcke zwischen Theorie und Praxis schlagen. Themen sind u.a. Unternehmenskultur, Selbstdarstellung und Glaubwrdigkeit, Knowledge Management und Personalentwicklung, die Rolle der Kommunikation in konflikttrchtigen Prozessen wie Insourcing/ Outsourcing und Fusionen sowie interne Unternehmenskommunikation unter den Bedingungen der Globalisierung.
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