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CRM erfolgreich einfhren
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Kundenorientierung ist entscheidend fr den Unternehmenserfolg. Die Umsetzung des Customer Relationship Management bedeutet neue Anforderungen an Marketing, Vertrieb und Service. Um das Erfolgspotenzial aus dem CMR zu realisieren, ist eine systematische Einfhrung notwendig. Handlungsempfehlungen dazu liefert der hier beschriebene Methodenvorschlag zur Einfhrung von CRM auf allen Ebenen des Business Engineerings. Die vorgestellten Techniken und Dokumente helfen, Einfhrungsprojekte zum CMR sicher und mit angemessenen Kosten durchzufhren.
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