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Strategien in der Automobilindustrie

Strategien in der Automobilindustrie

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783834893116
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New
Product Description

Nach einer Darstellung der Grundlagen der Automobilindustrie werden die aktuellen Herausforderungen und Treiber fr Vernderungen dieser Branche vorgestellt. Das resultierende neue Rollenverstndnis zwischen Fahrzeughersteller und Automobilzulieferer wird mit entsprechenden Strategien verdeutlicht. Verschiedene Kooperationsformen und Standortstrategien sowie ein entsprechendes Markenmanagement runden den Themenblock ab. Auf Basis von relevanten Technologieanalysemethoden wird ein detaillierter berblick ber verschiedene Technologietrends in den Feldern Karosserie, Antrieb, Fahrwerk und Elektronik gegeben.

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