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Wahlkmpfe in Deutschland
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Product Details
Deutschland ist eine "versptete" Demokratie, freie Wahlen und Wahlkmpfe prgen die Politik hierzulande erst seit einer vergleichsweise kurzen Zeit. Entsprechend jung ist auch das Forschungsfeld der Wahlkampfkommunikation. Whrend mittlerweile eine Flle von Studien ber die Wahlkmpfe seit den 1990er Jahren vorliegen, in denen das Kommunikationsmanagement umfassend dargestellt wurde, besteht fr frhere Wahlkmpfe noch Nachholbedarf. In diesem Band wird eine episodenhafte Geschichtsschreibung der deutschen Wahlkampfkommunikation unternommen: Mit Fallstudien zu wichtigen Wahlkmpfen schlagen Autoren aus verschiedenen Wissenschaften einen Bogen vom Anfang des 20. Jahrhunderts bis heute.
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