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Dienstleistungsnetzwerke
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Dienstleister, die als Netzwerk organisiert sind, knnen ihre Wettbewerbsposition verbessern knnen. Zu den Erfolgsfaktoren von Dienstleistungsnetzwerken stellt das Buch empirische Ergebnisse einer internationalen Benchmarkingstudie vor. Dabei wird die Umsetzung von fnf Erfolgsfaktoren in Form von "Best Practices Case Studies" aufgearbeitet. Diese Fallstudien stellen die international erfolgreichsten Benchmarks vor. Das Buch schliet mit der Vorstellung von Franchising und Cooperations-Netzwerken und berlegungen zum "idealen Dienstleistungswerk".
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