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Medienresonanzanalyse

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531916057
Condition
New
Product Description

Das Lehrbuch wendet sich an Studierende und Praktiker, die einen berblick ber die wichtigsten Anwendungsfelder und den forschungspraktischen Ablauf einer Medienresonanzanalyse gewinnen wollen. Im ersten Teil wird die Methode der Medienresonanzanalyse in den Kontext der kommunikationswissenschaftlichen Grundlagenforschung sowie der anwendungsorientierten Evaluationsforschung eingeordnet. Anhand einer Fallstudie werden im zweiten Teil die einzelnen forschungspraktischen Schritte einer Medienresonanzanalyse dargestellt. Die detaillierte Erluterung der Fallstudie und das ausfhrlich dokumentierte Untersuchungsinstrument bilden eine praxisorientiete Handreichung, die dem Leser eine Vielzahl von Qualittskriterien an die Hand gibt, um Medienresonanzanalysen sachkundig beurteilen und interpretieren zu knnen.

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