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Markterfolg in China

Markterfolg in China

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783790801255
Condition
New
Product Description

Der chinesische Markt gilt nicht nur in der deutschen Wirtschaft als ein wichtiger Zukunftsmarkt. Neben den zahlreichen Chancen, die ein China-Engagement reizvoll erscheinen lassen, existieren jedoch auch erhebliche Risiken. In dem Buch werden Probleme, Konzepte und Lsungsmglichkeiten auf den Gebieten der Fhrung und Organisation des China-Geschfts deutscher Unternehmen dargestellt und diskutiert. Das Buch reflektiert dabei Erkenntnisse aus Wissenschaft und Praxis. Viele Autoren des Sammelbandes sind ausgewiesene China-Kenner. Sie haben Fhrungsfunktionen in China inne, das China-Engagement ihres Unternehmens intensiv begleitet oder beschftigen sich wissenschaftlich mit verschiedenen Facetten deutsch-chinesischer Wirtschaftsbeziehungen.

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