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Theorien der Public Relations

Theorien der Public Relations

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531913605
Condition
New
Product Description

Was ist PR? Wer braucht PR? Abstrakte Interpretationen, die diese Fragen beantworten und die die Funktionen und Leistungen des Kommunikationsmanagements beschreiben und erklren knnten, liegen bislang nur fragmentarisch vor. Zwar existieren in unterschiedlichen wissenschaftlichen Disziplinen Befunde zu Public Relations, berwiegend stehen diese Erkenntnisse jedoch unverbunden nebeneinander und knnen fr sich allein genommen PR immer nur partiell erfassen. Der Sammelband setzt bei den Defiziten der PR- Theoriebildung an: Neben einer kritischen Bilanz der aktuellen Theoriedebatte sollen alternative theoretische Bezugsrahmen vorgestellt und neue Wege zu PR-Theorien aufgezeigt werden. Die zweite Auflage bercksichtigt dabei auch neuere Theorieanstze aus dem internationalen Raum sowie einen sozialkybernetischen PR-Theorieansatz.

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