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Viral Marketing
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Sascha Langner, Experte fr Internet-Marketing, erlutert anschaulich, was virales Marketing ausmacht, wie man eine virale Kampagne professionell plant und umsetzt und worauf man bei der Erfolgskontrolle achten sollte. Die 3. Auflage wurde um neue spannende Praxisbeispiele von Burger King, Wrigley und dem Telefonstreichportal Marcophono ergnzt. Mit Website zum Buch unter www.viral-marketing-buch.de.
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