Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Mobile Support in Customer Loyalty Management

Mobile Support in Customer Loyalty Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834983015
Condition
New
Product Description

Companies are increasingly faced with the fact that the communication habits of their customers have changed sustainably not only through the use of the Internet, but even more through the use of mobile services. Traditional marketing and communi- tion instruments are increasingly being supplemented or even replaced by the direct, personalized address of the customer. The most powerful tool for this kind of com- nication is the mobile phone. It provides a direct and interactive communication ch- nel to the customer. For numerous people, the mobile phone is no longer simply p- ceived as another medium, but rather as an indispensable part of daily life, even as part of their personality. At the same time, it is not only used for telephony, but also as a central communication and information hub. While the Internet is increasingly leaving the traditional personal computer, and conquering the mobile phone, the sending of messages via mobile phone has been a standard way of communicating, not only for young audiences. This suggests the assumption that the direct communication channel will be used strongly by marketers in the near future in order to attract new customers and provide extended services to existing ones. Since it is such a powerful tool, its use represents a particular challenge for companies as it represents the direct, sensitive connection to the heart and mind of the customer.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Marktausbreitung neuer Konsumgter

$49.99

Diseases of the Brain, Head and Neck, Spine 2016-2019

$109.99

Glutamine Metabolism in Mammalian Tissues

$84.99

Inorganic Ultraviolet Filters in Sunscreen Products

$39.99

Contributions to Autonomous Mobile Systems

$54.99

Data and Text Processing for Health and Life Sciences

$159.99

Mathematik fr BWL-Bachelor

$29.99

lter werdende und ltere Frauen heute

$59.99

Information and Communications Security

$119.99

Articulated Motion and Deformable Objects

$54.99

Mathematical Models for Therapeutic Approaches to Control Psoriasis

$54.99

Applied Non-Linear Dynamical Systems

$169.99

Programmoptimierung fr Taschenrechner (AOS)

$54.99

Semantic Web: Concepts, Technologies and Applications

$54.99

Die Gewebszchtung Menschlicher Hirngeschwlste

$59.99

Keramik

$24.99

The Democratic Transition of Post-Communist Europe

$39.99

45 Conversations About Behavioral Economics

$39.99

Recent Advances in Constraints

$54.99

My Books Every Day Exploring With STEM Grade 5 Student & Family Pack

$36.95

Web Services and Formal Methods

$54.99

Einmaleins des betrieblichen Gesundheitsmanagements

$17.99

Hochschule der Bundeswehr zwischen Ausbildungs- und Hochschulreform

$59.99

Quarantine: A Love Story (Hardcover)

$13.49

Modern Japans Place in World History

$59.99

Die Einwirkung des Gemeinschaftsrechts auf die Rckabwicklung rechtswidriger Beihilfeverhltnisse

$87.00

Applied Cryptography and Network Security

$54.99

Progress in Nano-Electro-Optics II

$109.99

Progress in Solar-Terrestrial Physics

$219.99

Institutional Economics and the Theory of Social Value: Essays in Honor of Marc R. Tool

$84.99

Aspects of Aristotles Logic of Modalities

$129.00

Emerging Competition in Postal and Delivery Services

$169.99

String Processing and Information Retrieval

$39.99

Kuwait

$39.99

Modeling Approaches to Natural Convection in Porous Media

$54.99

Schizophrenia Treatment Outcomes

$169.00

The Maritime Turn in EU Foreign and Security Policies

$129.99

Applied Operations Research

$169.99

The Theory of Info-Statics: Conceptual Foundations of Information and Knowledge

$109.99

Whatever After Special Edition: Abby in Wonderland (#1)

$5.99