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Der erfolgreiche Mediaberater
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Die Medienlandschaft mit ihren vielfltigen Werbeangeboten wird fr werbetreibende Unternehmen immer unbersichtlicher. Sie wollen ihre Werbeziele erreichen und ihre Budgets effizient einsetzen. Von Mediaberatern erwarten sie deshalb ein hohes Ma an Beratungskompetenz. Doch kein Werbemedium kann von kostenloser Beratung ohne Auftrag leben. Hier ist verkuferisches Geschick gefragt. In diesem Verkaufskurs beschreibt Markus I. Reinke den kompletten Verkaufsprozess der Mediaberatung von der Kundenakquisition bis zum Abschluss. Zahlreiche Beispieldialoge, Checklisten und Praxistipps machen das Buch zu einem wertvollen Begleiter fr alle, die ihre Umstze und Gewinne steigern wollen.
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