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Gesundheitsprofilierung von Lebensmittel-Markenartikeln

Gesundheitsprofilierung von Lebensmittel-Markenartikeln

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834982995
Condition
New
Product Description

Durch eine strkere Gesundheitsprofilierung versuchen Hersteller und Handelsunternehmen der Lebensmittelbranche Marktanteile zu sichern. Clemens Jttner misst die wahrgenommene Gesundheitsprofilierung und prft Zusammenhnge zu Determinanten und Erfolgswirkungen kausalanalytisch sowie experimentell anhand einer Konsumentenbefragung bei ausgewhlten Lebensmittel-Markenartikeln. Er zeigt, dass durch eine strkere Gesundheitsprofilierung der Markenwert gesteigert werden kann. Gleichzeitig sind die Konsumenten auch bereit, hhere Preise fr die entsprechenden Lebensmittel zu bezahlen.

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