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Internes Marketing in Dienstleistungsnetzwerken

Internes Marketing in Dienstleistungsnetzwerken

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834982728
Condition
New
Product Description

Internes Marketing gilt als etablierter Managementansatz, um das Verhalten interner Zielgruppen innerhalb eines Unternehmens zu steuern. Manuel Michaelis bertrgt das Konzept des internen Marketings auf Dienstleistungsnetzwerke und entwickelt ein Modell zur Messung der Effektivitt und Effizienz interner Marketingmanahmen. Dieses liefert wertvolle Informationen fr die Segmentierung interner Zielgruppen und ermglicht einen zielgerichteten Einsatz des internen Marketinginstrumentariums in Dienstleistungsnetzwerken.

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