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Innovation durch Kommunikation

Innovation durch Kommunikation

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783531918693
Condition
New
Product Description

Der vorliegende Sammelband dokumentiert die Beitrge einer gleichnamigen, interdisziplinren Tagung an der Technischen Universitt Kaiserslautern. Im Zielfokus der Tagung standen die mittels strategischer Unternehmenskommunikation generierbaren Innovationspotenziale in Kultur- und Non-Profit-Organisationen. Ausgehend von dem Bedarf eines interdisziplinren Managementansatzes sowie spezifischer Kompetenzen der Fhrungsebene und Beschftigten, setzen sich Autorinnen und Autoren aus den Bereichen Kultur, Medien- und Kommunikationstheorie, Psychologie, Wirtschaft, Recht, Verwaltung und Bildung mit dem Thema auseinander. Die hier dargebotenen Anstze sensibilisieren fr die Notwendigkeit einer umfassenderen und somit zeitgemen Sichtweise und tragen ihrerseits zu einer neuen Orientierung bei.

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